Introducing #canopybird
“In order to see birds it is necessary to become part of the silence.” – Robert Lynd
This season we’re celebrating our commitment to a sustainable, healthy planet by launching #canopybird a fundraiser for Canopy, an award winning organization dedicated to protecting the world’s forests. Canopy supports a number of ancient and endangered forests worldwide, but will use the money from the Canopy Bird campaign to focus on their work in British Columbia’s Great Bear Rainforest.
Why birds, you ask? The fundraiser, named after our Canopy Bird coffee blend, got it’s name from the close, interdependent relationship between canopy forests, migratory birds and coffee farming. Each year, these spindly canopy birds return to the tropics from North America to nest in the canopies of tropical shade forests, right above where the arabica coffee plants grow.
Our connection to Canopy, and the important conservation work they do, is through our 1% For the Planet Membership. 1% for the Planet is a global movement of companies donating at least one per cent of their annual revenues to environmental organizations worldwide. Since 2012, our membership not only allows us to be more strategic with our giving. Canopy’s tireless work protecting forest habitats and birds that call them home not only impacts the world we live in, but the coffee we love.
I change myself, I change the world. Gloria Anzuldua
In conserving forests and celebrating the effect they have on all of our lives, our Canopy Bird campaign goes past the basic fundraiser to inspire your day to day life to be conscious of our daily habits’ impact on the planet. Sounds intimidating? Don’t you worry. We’ve created a 21 Day Challenge filled with simple, fun and uplifting steps you can take to live a life that’s easy on the birds (and your wallet, heart and family!). Learn more about the 21 Day Challenge and be one of the first to sign up for our Canopy Pledge here.
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